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Opel started building automobiles in 1899 and has been democratizing automotive innovations making them available to all sections of society ever since.


Opel is one of the biggest European car manufacturers. Adam Opel founded the company in Rüsselsheim, Germany, in 1862.

The company started building automobiles in 1899. In its more than 120 years of automotive history, Opel has produced numerous milestones of automotive history such as the Laubfrosch, Admiral, Kadett, Rekord, Manta, GT and the Corsa, of which around 14 million were built to date. Today, Opel and its British sister brand Vauxhall are represented in more than 60 countries around the globe.

Currently, Opel is successfully implementing its PACE! company plan. It has enabled the company to become sustainably profitable and to go global and electric.


Opel is currently in the middle of a major product offensive.

Opel is continuing its model offensive in growing segments and is preparing its product portfolio for a sustainably successful future in view of the ambitious global emission targets.

Hardly any other car manufacturer has such a consistent electrification strategy as Opel: By 2024 already, all European passenger car models will offer an electric variant – either as pure battery electric vehicles or plug-in hybrids – in addition to the highly efficient combustion engine. With its electrification strategy, Opel ensures that the future mobility demands of all customers are met.

Opel will have 9 electrified car lines on the market in 2021 including the Grandland X Hybrid4, the fully electric Corsa-e and the all new Mokka-e. Opel’s commercial vehicle line-up is also entering the era of electrification and clean delivery services: As of 2021, Opel’s entire LCV range will have an electric variant.

Opel is also participating in other important projects in the field of electro-mobility. Together with partners, the company is turning its home town of Rüsselsheim into Electric City and creating an extensive charging infrastructure. Opel and its partners are also conducting research into the ideal power grid of the future within the scope of the E-Mobility-LAB Hessen.

Opel will cover the entire value chain of electro-mobility: On the one hand, the company has access to electric motors thanks to Groupe PSA’s Nidec joint venture. On the other hand, an investment of €2 billion is planned for the production of battery cells in Kaiserslautern together with partners.

Opel is prepared for the CO2- targets set by the European Union thanks to its comprehensive electrification strategy and its efficient internal combustion engines.


The specific “Opel way” can be summarised with these three values: German, approachable and exciting.

Opel’s “New Germanness” takes the best of Germany’s traditional values – engineering excellence, a genuine fascination for well-executed machines, an intense focus on functionality, quality and reliability – and enriches them with warmth and open-mindedness. Inspired by Opel’s innovative spirit, the Opel GT X Experimental SUV captures the essence of the company’s rich heritage and promises an exciting future. It blends German engineering, precision and quality with visionary innovations to give a preview of what Opel cars are and will be: bold, pure in appearance yet extremely approachable and customer-centric.


Opel democratizes future technologies and makes them available to everyone.

This approach is ingrained in company history: Opel has always brought mobility and new technologies to a broad customer base. It was, for example, the first car manufacturer to introduce the three-way catalytic converter as standard on all its models (1989) enabling better air quality or fit all passenger cars with full-size airbags (1995) thus raising security standards for all its customers.

Today, Opel offers innovative features otherwise only found in the premium class – like the IntelliLux LED® matrix light, now even available in the new Corsa, or the Twinster technology in the Insignia all-wheel drive models.

Opel is proactively approaching the transformation that the entire automotive industry is facing. While further reducing fuel consumption and emissions of its vehicles powered by internal combustion engines, it strongly believes that the convergence of electrification, connectivity, ridesharing and autonomous vehicles will shape the future of personal mobility.

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